Ferguson Plarre Website

Ferguson Plarre Bakehouse

Order and design cakes online, freshly baked and hand delivered to your door.

Baking people
happy since 1901

The website presents their delicious range, enabling audiences to personalise and place orders for cakes suited to any occasion.

The website combines Craft CMS with a headless Magento 2 for a swift and high-performing solution. Through a custom API integration with 13Cabs, customers gain access to Australia's first on-demand cake delivery service.

Mobile
convenience

Responsive templates allow a simple and easy conversion experience on any device.

Design your
own cake

We've developed landing pages aimed at educating customers before they utilise the legacy 'Design a Cake' tool.

Custom content and
conversion flows

The combination of Craft CMS with headless Magento 2 allowed for the flexibility to customise conversion flows and feature content, such as the franchising section.